Stanford Entertainment Lab
I founded the Stanford Entertainment Lab as a creative research collective exploring how young audiences engage with film, television, and digital media today. The lab emerged from a simple observation that media consumption habits are evolving faster than traditional entertainment institutions can adapt, while technology platforms increasingly shape how stories are surfaced, experienced, and valued. Our work brings a first person audience perspective into an industry that often designs from the top down rather than from lived user experience.
Rooted in Stanford d.school design principles, the lab brings together student designers, technologists, and storytellers to study behavior, culture, and emerging media habits. We conduct qualitative research, build experimental prototypes, and produce insight driven reports that translate audience understanding into actionable design and strategy for entertainment organizations. I also designed and built the lab’s digital identity and website, creating a platform that reflects its research ethos and serves as its public interface.
What began as a student research initiative evolved into a broader platform for thought leadership and collaboration across the entertainment ecosystem. The lab has produced research in partnership with peer institutions and industry collaborators, and has presented findings to media organizations seeking to better understand evolving audience expectations. Alongside published reports, the lab hosts workshops, working sessions, and exploratory consulting projects that bridge academic inquiry with real industry questions.
At its core, the lab serves as a gathering space for people interested in the future of storytelling and media experience design. It operates as a living research environment where emerging creators and strategists test ideas, develop shared language with industry partners, and contribute to shaping how entertainment evolves in the digital age.
