Based in San Francisco, I work at the intersection of story and systems, bringing products, brands, and films to life.

I’m a Stanford-trained designer with a background in film, shaped by a cross-cultural upbringing (German-Brazilian, raised in Dubai). My work focuses on how people find meaning through media and technology, and how narrative, emotion, and interface merge to shape such experiences.

Over time, I’ve moved fluidly between filmmaking, product design, and strategy, often acting as the connective tissue between creatives, engineers, and operators. Today, I focus on the consumer edge of media: how stories are positioned, discovered, and connected with the right audiences, and how design can support that journey end to end.