A Generative Visual Experiment
This project explored how emerging generative media tools can be used to craft atmosphere, narrative, and anticipation for a live cultural event. The brief was to design a short promotional film that evoked early 2000s Los Angeles nightlife, drawing on warm color palettes, nostalgic music energy, and a sense of playful glamour. Rather than documenting the event itself, the goal was to construct a mood piece that invited audiences into a world before they arrived in it.
The visual language was heavily inspired by The Great Beauty and its portrayal of decadence, elegance, and fleeting excess. A frame from the film is referenced in the imagery below as a tonal anchor. I led concept development, visual direction, and editing, shaping a coherent aesthetic across synthetic imagery, motion sequences, and sound. The work focused on building emotional tone rather than literal depiction, treating generative tools as creative collaborators rather than shortcuts.
The project served as a first formal exploration into integrating multiple generative systems within a real production pipeline. Still images, video sequences, and transitions were produced across several platforms, then refined through traditional editing and compositing workflows. This hybrid process required developing a sense for prompt design, iteration pacing, and aesthetic consistency across disparate model outputs.
Beyond the final film, the project functioned as a study in how creative producers can orchestrate new toolchains to achieve distinctive visual identities with limited time and resources. It reflects an ongoing interest in how generative media can augment storytelling, branding, and experience design when guided by taste, narrative intent, and disciplined creative direction.
