Jesse Lingard in Dubai
This project was a summer PR campaign documenting the time global footballer Jesse Lingard spent training and visiting Dubai. While on break from Manchester United, Lingard’s PR team commissioned a visual narrative capturing both his training regimen and lifestyle during his stay, with creative development led collaboratively by Jesse and myself.
The objective was to balance performance focused storytelling with a broader cultural portrayal of Dubai, producing content that felt authentic, aspirational, and aligned with Lingard’s personal brand and global audience.
Filming took place over two days across multiple locations, including the Nad Al Sheba sports complex and a yacht excursion through Dubai Marina. The production employed a multi camera setup alongside drone footage to create a dynamic and immersive visual record of the experience.
In addition to a curated short form video for Instagram, the project delivered over one hundred high quality photographs documenting the visit. The resulting imagery achieved extensive global distribution, appearing in major news outlets and generating over one billion total views worldwide, including more than 300,000 likes on Lingard’s Instagram post alone.
