Adidas Docuseries: Gulf United
I produced a 13 episode documentary series in partnership with Adidas, following grassroots football club Gulf United through its first professional season in Dubai. The project captured the club’s transition from amateur to professional competition, combining long form storytelling with branded documentary filmmaking.
The series was developed and executed on a $200,000 production budget, with responsibility for assembling and leading a 15 person production team spanning cinematography, editing, sound, and production operations. I oversaw creative direction, production planning, and cross functional coordination from development through delivery.
Production unfolded over eight months and was completed during my gap year prior to attending Stanford. The process involved managing multiple stakeholders including brand, club, and production while maintaining a tightly structured and time sensitive schedule across an extended filming period.
The series achieved significant reach, with the final episode surpassing two million views on YouTube and the season generating over three hundred million impressions across platforms. Beyond performance metrics, the project established a lasting partnership with Gulf United and materially strengthened Adidas’ presence within the Dubai and broader Middle Eastern football ecosystem.
